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Shaping the futures of work : proactive governance and millennials
Raghunath, Nilanjan - 2021
"The widespread belief that tech-savvy, educated millennials are well positioned to handle the challenges of the fourth … and knowledge are continuously changing: no one is permanently tech-savvy. Millennials, like other generations, face the … well-educated professionals. Using Singapore and Singaporean millennials as a case study, Nilanjan Raghunath examines …
Persistent link: https://www.econbiz.de/10012599719
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Contemporary consumption, consumers and marketing : cases from generations Y and Z
Canavan, Brendan - 2021 - 1 edition
"This book explores current consumer, consumption and marketing cases and issues, posing questions that complement, extend and challenge established marketing theory. Coming of age in a volatile, uncertain, complex and ambiguous context, members of generations Y and Z are emerging as distinctive...
Persistent link: https://www.econbiz.de/10013174881
Cover Image
Contemporary consumption, consumers and marketing : cases from generations Y and Z
Canavan, Brendan - 2021 - 1 edition
"This book explores current consumer, consumption and marketing cases and issues, posing questions that complement, extend and challenge established marketing theory. Coming of age in a volatile, uncertain, complex and ambiguous context, members of generations Y and Z are emerging as distinctive...
Persistent link: https://www.econbiz.de/10012298904