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Mass Customization and Customer Centricity : In Honor of the Contributions of Cipriano Forza

Aichner, Thomas (ed.); Salvador, Fabrizio (ed.); … - 2023

Evolution of Product Configurators -- 7: Customized Digital Marketing Communications -- 8: Online Shopping Preferences in Mass … operations management, information technology, entrepreneurship, marketing, and organizational perspective. Thomas Aichner is an … Associate Professor of Marketing who held academic positions at leading Universities and Business Schools in Austria, Germany …