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The emergence and impact of consumer brand empowerment in online social networks : a proposed ontology
Boyd, D. Eric; Clarke, Theresa B.; Spekman, Robert E. - In: The journal of brand management : an international journal 21 (2014) 6, pp. 516-531
Persistent link: https://www.econbiz.de/10010423854
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Examining the drivers and brand performance implications of customer engagement with brands in the social media environment
De Vries, Natalie Jane; Carlson, Jamie - In: The journal of brand management : an international journal 21 (2014) 6, pp. 495-515
Persistent link: https://www.econbiz.de/10010423856
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Mass Customization and Customer Centricity : In Honor of the Contributions of Cipriano Forza
Aichner, Thomas (ed.); Salvador, Fabrizio (ed.);  … - 2023
1: Form Postponement Types and Market Contingencies: Toward an Isomorphism of Mass-Customization Strategies and Form Postponement Types -- 2: The Ghost in the Machine: A Multi-Method Exploration of the Role of Individuals in the Simultaneous Pursuit of Flexibility and Efficiency -- 3: The Role...
Persistent link: https://www.econbiz.de/10014318553
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Marketing responsibility in an era of economic and climactic challange
Borland, Helen; Paliwoda, Stanley J. - In: Marketing intelligence & planning 29 (2011) 1, pp. 49-62
Persistent link: https://www.econbiz.de/10009006843
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Trust: firm and society : essays in honour of Roger Delay Termoz
Bidault, Francis (contributor) - 1997
Persistent link: https://www.econbiz.de/10004205894
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Quantitative Methoden der Logistik und des Supply Chain Management : Festschrift für Prof. Dr. Heinz Isermann
Jacquemin, Mark (ed.); Isermann, Heinz (honouree);  … - 2006 - 1. Aufl.
Persistent link: https://www.econbiz.de/10003333164
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Management integrierter Wertschöpfungsnetzwerke : Werner Delfmann zum 60. Geburtstag
Albers, Sascha (ed.); Delfmann, Werner (honouree) - 2009
Persistent link: https://www.econbiz.de/10003823575
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Märkte, Anwendungsfelder und Technologien in der Logistik : Ergebnisse und Reflexion von 20 Jahren Logistikforschung ; Festschrift für Peter Klaus
Müller, Stefanie (ed.); Klaus, Peter (honouree) - 2009 - 1. Aufl.
Persistent link: https://www.econbiz.de/10003895903
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Produktions- und Logistikmanagement : Festschrift für Günther Zäpfel zum 65. Geburtstag
Corsten, Hans (ed.); Zäpfel, Günther (honouree);  … - 2007
Persistent link: https://www.econbiz.de/10003484276