Trauffler, Gaston; Herstatt, Cornelius; Tschirky, Hugo - 2004 - [Elektronische Ressource]
address various managerial issues concerning discontinuous technologies and radical innovation in the early phase of strategic … decision-making. In three in-depth case studies how companies proceeded with discontinuous technology and radical innovation … differentiated strategic management of radical innovation and incremental innovation. The propositions are transformed into a …
