Tiwari, Rajnish; Herstatt, Cornelius - 2011 - [Elektronische Ressource]
Securing access to "lead markets" is generally regarded as a key driver for the increasing globalization of innovation … chance of uncertainty reduction for in the innovation process of firms. Lead markets are generally defined in terms of … crystallize the role of lead markets in globalization of R&D and identify the need for an update/extension to better reflect the …
