The phenomenon of frugal innovation, as characterized by "affordable excellence", is experiencing increasing acceptance … businesses and fail to comprehend the importance of frugal innovation. They would be well advised to retain their focus on … innovation approaches. Instead of focusing on delivering "more for more for few" they should rather continue to focus on …

innovation ; lead markets ; internationalization of R&D ; frugal innovations ; bottom of the pyramid …Securing access to "lead markets" is generally regarded as a key driver for the increasing globalization of innovation … chance of uncertainty reduction for in the innovation process of firms. Lead markets are generally defined in terms of …