Tiwari, Rajnish; Herstatt, Cornelius - 2011 - [Elektronische Ressource]
Securing access to "lead markets" is generally regarded as a key driver for the increasing globalization of innovation … chance of uncertainty reduction for in the innovation process of firms. Lead markets are generally defined in terms of … certain emerging economies, e.g. India. Both domestic and foreign-owned firms there, in recent years, have produced several …