Der Autor ist Professor im Fachbereich Internationales Projektmanagement an der Hochschule Reutlingen. In seinem praxisorientierten Lehrbuch vermittelt er Grundlagenwissen zur Projektführung nach einem ganzheitlichen Ansatz. Neben Methoden und Verfahren wird auch die Verhaltensseite der...

"Psychology and Behavioral Economics offers an expert introduction to how psychology can be applied to a range of public policy areas. It examines the impact of psychological research for public policy making in economic, financial and consumer sectors, in education, healthcare and at workplace,...

Introduction -- Economics : foundations and models -- Appendix: Using graphs and formulas -- Trade-offs, comparative advantage, and the market system -- Where prices come from: the interaction of demand and supply -- Markets in action: policy and applications -- Market efficiency and market...