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categories: basic primers limited to explaining the terminology and market of options; and more advanced books discussing theory …
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List of illustrations -- List of abbreviations -- Foreword -- Preface -- Introduction to customer engagement -- Metrics for engaging customers -- Brand: "Is that what you think of me?" -- Valuing customer contributions : the future looks green! -- Linking brand value to customer value --...
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Eric Barthalon applies the neglected theory of psychological time and memory decay of Nobel Prize winning economist … behavior of the demand for money during episodes of hyperinflation, Allais's theory proves economic agents perceive the flow of … inflation and slowly in the event of the opposite situation. Barthalon recasts Allais's work as a general theory. …
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