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~type_genre:"Graue Literatur"
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Consumer behaviour
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Cahier de recherche / Faculté des Sciences Economiques et Sociales, Hautes Etudes Commerciales, Université de Genève
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How consumers overcome ambivalence toward hedonic purchases? : A typology of consumer strategies
Dubois, Bernard
;
Laurent, Gilles
;
Czellar, Sandor
-
2005
Persistent link: https://www.econbiz.de/10003279938
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Prestige brands or luxury brands? An exploratory inquiry on consumer perceptions
Dubois, Bernard
;
Szellar, Sandor
-
2002
Persistent link: https://www.econbiz.de/10001687929
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Consumer rapport to luxury : analyzing complex and ambivalent attitudes
Dubois, Bernard
;
Laurent, Gilles
;
Czellar, Sandor
-
2001
Persistent link: https://www.econbiz.de/10001629393
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