Pagel, Sven; Goldstein, Sebastian; Janßen, Bernd; … - 2010
multimedia information is an apporach to a solution. By this, online shopping could be more of an event. In order to identify … elements of multimedia communication in electronic commerce a quantitative content analysis of 107 online-shops was applied …. For 61 multimedia elements the positions within the online shops were identified. This data was used to construct six …
