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Let us entertain you : eine empirische Analyse der Erfolgsfaktoren für Branded Entertainment
Huber, Frank; Vogel, Johannes; Lennartz, Wolfgang - 2008
Persistent link: https://www.econbiz.de/10003747597
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Effects of advertising and product placement on television audiences
Wilbur, Kenneth C.; Sovinsky, Michelle; Ridder, Geert - 2009
Persistent link: https://www.econbiz.de/10003942211
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Product Placement : State-of-the-Art und Forschungsbedarf
Burmann, Christoph; Wegener, Katrin - 2013
Persistent link: https://www.econbiz.de/10009741908
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Consumer payment choices : room for further digitisation?
Kosse, Anneke - 2014
Persistent link: https://www.econbiz.de/10011339529
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Persuasion with correlation neglect : media power via correlation of news content
Levy, Gilat; Moreno de Barreda, Inés; Razin, Ronny - 2017
Persistent link: https://www.econbiz.de/10011752439
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Persuasion with correlation neglect : media power via correlation of news content
Levy, Gilat; Moreno de Barreda, Inés; Razin, Ronny - 2018
Persistent link: https://www.econbiz.de/10011861370
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Best for planning : b4p ; das ist der Plan
Gesellschaft für Integrierte Kommunikationsforschung - 2013-2021: München : GIK - 1.2013-2021
Persistent link: https://www.econbiz.de/10010211446
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Contested brands : how antagonistic market actors disrupt brand meanings
Dietrich, Daniel - 2020
Persistent link: https://www.econbiz.de/10013440275
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YouTubers' labor process and autonomy in Taiwan
Chen, YuChing - 2018
In 2017, YouTuber channel has achieved tremendous growth in Taiwan, driving YouTuber as a popular career choice, but YouTuber's labor situation has not been well-known by outsiders. Therefore, this study uses the concept of immaterial labor to examine the labor process of YouTuber, analyzing how...
Persistent link: https://www.econbiz.de/10012012981
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Why don't we sleep enough? : a field experiment among college students
Avery, Mallory; Giuntella, Osea; Jiao, Peiran - 2019
promote healthier sleep habits. Toward this end, we conducted a field experiment with college students, providing them …
Persistent link: https://www.econbiz.de/10012138314