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Effective sales promotion
Bauer, Hans H.; Görtz, Gunnar; Haber, Tobias E. - 2004
Persistent link: https://www.econbiz.de/10002024444
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Probleme und Möglichkeiten zur Bestimmung der Promotioneffizienz bei konsumentengerichteten Promotions
Wilhelm, Anette (contributor) - 2004
Persistent link: https://www.econbiz.de/10002114706
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An investigation of earnings management through marketing actions
Chapman, Craig J. (contributor);  … - 2008
Persistent link: https://www.econbiz.de/10003722776
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Should you set up your own sales force or should you outsource it? : Pitfalls in the standard analysis
Ross, William T.; Dalsace, Frédéric; Anderson, Erin - 2004
Persistent link: https://www.econbiz.de/10002115442
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Competing sales channels
Ronayne, David; Taylor, Greg - 2018
Persistent link: https://www.econbiz.de/10011907891
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Marketingorientierte Distributionslogistik : Leitlinien - Methoden - betriebswirtschaftliche Wirkungen
Koschorz, Holger - 2001 - 1. Aufl.
Persistent link: https://www.econbiz.de/10001674791
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Eigenmarken und Gatekeeper-Funktionen des Handels : eine interaktionstheoretische Analyse
Bodenstein, Gerhard - 1995
Persistent link: https://www.econbiz.de/10000546186
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A larger slice or a larger pie? : an empirical investigation of bargaining power in the distribution channel
Draganska, Michaela (contributor);  … - 2008
Persistent link: https://www.econbiz.de/10003783500