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This paper investigates the existence of a possible media bias by analyzing the impact of automobile manufacturer’s advertisements on automobile reviews in a leading German car magazine. By accounting for both endogeneity and sample selection using a two-step procedure, we find a positive...
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Werbung, Geschichte, Werbewirkung, Anzeige, History Claims, Brand, Heritage, History, Advertising …
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This paper investigates whether newspapers report more favorably about advertising corporate clients than about other firms. Our identification strategy based on high-dimensional fixed effects and high frequency advertising data shows that advertising leads to more positive press coverage. This...
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