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This study documents the existence and prevalence of the “review updating” phenomenon, where consumers change the ratings and content of their existing reviews, and examines its implications for platforms and businesses. Using both primary and secondary data, a dataset comprising 3 million...
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The Internet has caused a revolution in trading. Especially cheap items are now easy to buy and sell on the Internet. As a consequence, sellers nowadays offer a wide range of products on the web, creating an abundance of choice for consumers. Consumers have the opportunity to browse on different...
Persistent link: https://www.econbiz.de/10009382732
Recommendation-based communication plays a pivotal role in consumer choices. From human sources to electronic word of mouth or different types of recommender systems, recommendations help consumers adopt or reject leads, and can be highly beneficial for organizations. In view of its relevance...
Persistent link: https://www.econbiz.de/10014547940
This paper investigates the impact of social media algorithms on mental health outcomes. I exploit a quasi-experimental setting combining data from the Dutch Longitudinal Internet Studies for the Social Sciences (LISS) coupled with the introduction of the algorithmic feed on Instagram in 2016. I...
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effektiv das Marketing mit Flashmobs das virale Potential des Internets und internetfähiger Mobilgeräte ausschöpfen kann. …
Persistent link: https://www.econbiz.de/10009521943