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In this paper we analyzed an online community based on a mailing list that was created as an internal marketing tool for launching a new network service. We focused on the change in communication over time among dispersed Sales representatives and the employees in a centralized Service...
Persistent link: https://www.econbiz.de/10003888710
We investigated how sales representatives (Salespeople) and members of a service business development department (the Service Dept.) communicated within an informal online community, particularly in relation to their use of other informal and formal communication channels. We found that while...
Persistent link: https://www.econbiz.de/10003947775
Simulation modeling can be valuable in many areas of management science, but is often costly, time-consuming and difficult to do. This paper describes a new approach to simulation that has the potential to be much cheaper, faster and easier to use in many situations. In this approach, users...
Persistent link: https://www.econbiz.de/10003947805
This paper defines four basic business models based on what asset rights are sold (Creators, Distributors, Landlords and Brokers) and four variations of each based on what type of assets are involved (Financial, Physical, Intangible, and Human). Using this framework, we classified the business...
Persistent link: https://www.econbiz.de/10003949145