Narrow search
Showing 1 - 10 of 14
Cover Image
Dominant roles of marketing in high technology firms : empirical analysis in Finnish process control industry
Rajala, Arto - 1994
Persistent link: https://www.econbiz.de/10013398546
Cover Image
Basic types of business strategies and their implications on product development and marketing
Rajala, Arto - 1994
Persistent link: https://www.econbiz.de/10000884402
Cover Image
A framework for identifying the roles of marketing
Rajala, Arto - 1992
Persistent link: https://www.econbiz.de/10000847655
Cover Image
Suomen huonekaluteollisuuden rakenne ja toimintavat : summary: Structural characteristics and modes of activity of Finnish furniture industry
Laaksonen, Martti; Rajala, Arto - 1987
Persistent link: https://www.econbiz.de/10000771913
Cover Image
Interorganizational marketing exchange : metatheoretical analysis of dominant research approaches
Möller, K. E. Kristian - 1992
Persistent link: https://www.econbiz.de/10000834348
Cover Image
Changing perspectives into marketing : a preliminary analysis of marketing theory
Möller, K. E. Kristian; Anttila, Mai - 1989
Persistent link: https://www.econbiz.de/10000762846
Cover Image
Grounded and normative theories of industrial buying behavior
Woodside, Arch G.; Möller, K. E. Kristian - 1988
Persistent link: https://www.econbiz.de/10000776697
Cover Image
Organizational buying : strategic and political perspectives
Möller, K. E. Kristian; Wilson, David T. - 1989
Persistent link: https://www.econbiz.de/10000783743
Cover Image
Marketing capability of small firms operating in networks
Äyväri, Anne; Möller, Kristian - 1999
Persistent link: https://www.econbiz.de/10001378498
Cover Image
Business marketing as "politics" : identifying and managing political buying situations
Möller, K. E. Kristian - 1999
Persistent link: https://www.econbiz.de/10001364593