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Exploring artificial intelligence in marketing management : understanding managers' perceptions towards artificial intelligence

Volkmar, Gioia Valentina - 2022

Although an increasing number of companies are already using or planning to implement AI for various marketing … explorativen Ansatz, um Chancen und Herausforderungen im Zusammenhang mit KI im Marketing zu identifizieren. Basierend auf diesen … gemeinsam darauf ab, diese Forschungslücke zu schließen und weitere Forschung in der Schnittstelle von Technologie, Marketing …

Persistent link: https://www.econbiz.de/10013477421

The impact of international trade on firms and workers : empirical evidence from Germany

Hesse, Gregor - 2014

In the wake of the Melitz (2003) model of heterogeneous firms in international trade, new theoretical models arose that try to assess the impact of trade on wage inequality within sectors, a feature that neoclassical trade theory cannot sufficiently explain. Based on the predictions of Helpman,...

Persistent link: https://www.econbiz.de/10010405737

Decision-making under radical uncertainty : an interpretation of Keynes' Treatise

Marsay, David - 2015

Keynes' mathematical Treatise addresses what some call 'radical uncertainty', which he thought endemic in world affairs and whose appreciation underpinned much of his later work. In contrast, the mainstream view in economics, as elsewhere, has been that even if radical uncertainty exists, either...

Persistent link: https://www.econbiz.de/10011280059

Mathematical modelling for infectious viral disease : the Covid-19 perspective

Adekola, Hafeez A.; Adekunle, Ibrahim A.; Egberongbe, … - 2020

In this study, we examined various forms of mathematical models that are relevant for the containment, risk analysis and features of COVID-19. Greater emphasis was laid on the extension of the Susceptible-Infectious-Recovered (SIR) models for policy relevance in the time of COVID-19. These...

Persistent link: https://www.econbiz.de/10012251941

Modelling artificial intelligence in economics

Gries, Thomas; Naudé, Wim - 2021

Economists' two main theoretical approaches to understanding Artificial Intelligence (AI) impacts have been the task-approach to labor markets and endogenous growth theory. Therefore, the recent integration of the task-approach into an endogenous growth model by Acemoglu and Restrepo (AR) is a...

Persistent link: https://www.econbiz.de/10012485853