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Pay What You Want (PWYW) can be an attractive marketing strategy to price discriminate between fair-minded and selfish customers, to fully penetrate a market without giving away the product for free, and to undercut competitors that use posted prices. We report on laboratory experiments that...
Persistent link: https://www.econbiz.de/10009720589
This paper studies dynamic price competition over two periods between two firms selling differentiated durable goods to two buyers who are privately informed about their types, but have valuations of the two goods dependent on the other buyer's type. The firms' pricing strategy in period 1 must...
Persistent link: https://www.econbiz.de/10010381472
Pay What You Want (PWYW) can be an attractive marketing strategy to price discriminate between fair-minded and selfish customers, to fully penetrate a market without giving away the product for free, and to undercut competitors that use posted prices. We report on laboratory experiments that...
Persistent link: https://www.econbiz.de/10010431266
Pay What You Want (PWYW) can be an attractive marketing strategy to price discriminate between fair-minded and selfish customers, to fully penetrate a market without giving away the product for free, and to undercut competitors that use posted prices. We report on laboratory experiments that...
Persistent link: https://www.econbiz.de/10009685872
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Persistent link: https://www.econbiz.de/10012694221
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We use data on the e-retail business of TMall to consider scalable forecasting and revenuemanagement (RM) for thousands of items. We use forecasts that depend on the novel concept of asymmetric formation of RPs. The related literature studies RPs empirically and theoretically but ignores...
Persistent link: https://www.econbiz.de/10012052483
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