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A hidden Markov model of customer relationship dynamics

Netzer, Oded (contributor); Lattin, James M. (contributor); … - 2007 - [Rev.]

Persistent link: https://www.econbiz.de/10003529278

Development and testing of a model of consideration set formation

Roberts, John H.; Lattin, James M. - 1990

Persistent link: https://www.econbiz.de/10000846750

Coalition loyalty program not working? Perhaps you’re doing it wrong

Gardet, Pedro M.; Lattin, James M. - 2018

In this paper we explore the determinants of profitability for coalition loyalty programs. We consider a setting in which each of two firms competing in one market may form a coalition loyalty program with one of two firms in a different market. Firms in the same program jointly set the reward...

Persistent link: https://www.econbiz.de/10011979934

A price response model developed from perceptual theories

Kalyanaram, Gurumurthy; Little, John D. - 1989 - Rev

Persistent link: https://www.econbiz.de/10000804394

Generalized Little's Law and an asset picking system to model an investment portfolio : a working prototype

Ceprini, Marialuisa E. A.; Little, John D. - 2014

Persistent link: https://www.econbiz.de/10010387183

From decision support to decision automation : a 2020 vision

Bucklin, Randolph E.; Lehmann, Donald R.; Little, John D. - 1998

Persistent link: https://www.econbiz.de/10000997625