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~type_genre:"Graue Literatur"
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Theorie
7
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Graue Literatur
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86
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17
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Möller, K. E. Kristian
9
Rajala, Arto
4
Anttila, Mai
2
Möller, Kristian
2
Järvensivu, Timo
1
Laaksonen, Martti
1
Lokka, Jukka
1
Rajala, Risto
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Steidl, Andreas
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Vaasan Korkeakoulun julkaisuja / Tutkimuksia
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ECONIS (ZBW)
16
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1
Dominant roles of marketing in high technology firms : empirical analysis in Finnish process control industry
Rajala, Arto
-
1994
Persistent link: https://www.econbiz.de/10013398546
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2
Basic types of business strategies and their implications on product development and marketing
Rajala, Arto
-
1994
Persistent link: https://www.econbiz.de/10000884402
Saved in:
3
A framework for identifying the roles of marketing
Rajala, Arto
-
1992
Persistent link: https://www.econbiz.de/10000847655
Saved in:
4
Antecedents to and performance effects of software firms' business models
Rajala, Risto
-
2009
Persistent link: https://www.econbiz.de/10003910836
Saved in:
5
The role of network governance in business model performance
Westerlund, Mika
-
2009
Persistent link: https://www.econbiz.de/10003910863
Saved in:
6
Suomen huonekaluteollisuuden rakenne ja toimintavat : summary: Structural characteristics and modes of activity of Finnish furniture industry
Laaksonen, Martti
;
Rajala, Arto
-
1987
Persistent link: https://www.econbiz.de/10000771913
Saved in:
7
Interorganizational marketing exchange : metatheoretical analysis of dominant research approaches
Möller, K. E. Kristian
-
1992
Persistent link: https://www.econbiz.de/10000834348
Saved in:
8
Changing perspectives into marketing : a preliminary analysis of marketing theory
Möller, K. E. Kristian
;
Anttila, Mai
-
1989
Persistent link: https://www.econbiz.de/10000762846
Saved in:
9
Grounded and normative theories of industrial buying behavior
Woodside, Arch G.
;
Möller, K. E. Kristian
-
1988
Persistent link: https://www.econbiz.de/10000776697
Saved in:
10
Organizational buying : strategic and political perspectives
Möller, K. E. Kristian
;
Wilson, David T.
-
1989
Persistent link: https://www.econbiz.de/10000783743
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