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1998 wurde vom Autor eine umfangreiche empirische Untersuchung zu den Wirkungen von Sportsponsoring im Rahmen der Fußball-Weltmeisterschaft in Frankreich veröffentlicht. Gemessen und analysiert wurden u.a. Erinnerungsleistungen und Veränderungen psychologischer Marketing-Zielgrößen im...
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We analyze attendance of professional football matches in England finding that it is related to unemployment over a very long period of time. More unemployment leads to lower attendances. Distinguishing between leagues, we find that the relationship is larger for lower leagues, i.e. attendance...
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Globalisation affects not only politics and the economy, but also sport, which has become significantly more … enter and win international competitions, although richer nations retain advantages. All in all, globalisation of sports is …Die Globalisierung betrifft nicht nur Politik und Wirtschaft, sondern auch den Sport, der viel internationaler …
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Between sports and happiness. Using longitudinal data from the German Socio- Economic Panel (GSOEP), we find a positive … correlation between sports participation and reported life satisfaction. This relationship is stronger at younger and older ages … causal directions. It turns out that the causal impact of engaging in sports on happiness is about four times higher than the …
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workers’ productivity levels. Professional sports offer a potential solution, since the performance of individual sportspeople …
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