//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~type_genre:"Graue Literatur"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
The advertising concept book :...
Similar by subject
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Werbung
812
Advertising
778
Theorie
227
Theory
227
Werbewirkung
130
Advertising effects
129
Consumer behaviour
126
Konsumentenverhalten
126
USA
107
United States
106
Deutschland
91
Germany
88
Internet marketing
85
Online-Marketing
85
Preismanagement
78
Pricing strategy
78
advertising
60
Competition
59
Wettbewerb
59
Marketing
47
Marketing management
44
Marketingmanagement
44
Internet
41
Product quality
39
Produktqualität
39
Market structure
35
Marktstruktur
35
Digital platform
33
Digitale Plattform
33
Media industries
33
Mediensektor
33
Network economics
31
Netzwerkökonomik
31
Experiment
28
Advertising industry
27
Duopol
27
Duopoly
27
Produktdifferenzierung
27
Werbewirtschaft
27
E-commerce
26
more ...
less ...
Online availability
All
Free
390
Undetermined
60
Type of publication
All
Book / Working Paper
795
Journal
17
Type of publication (narrower categories)
All
Graue Literatur
Article in journal
5,462
Aufsatz in Zeitschrift
5,462
Non-commercial literature
812
Aufsatz im Buch
705
Book section
705
Working Paper
651
Arbeitspapier
615
Hochschulschrift
406
Collection of articles of several authors
218
Sammelwerk
218
Thesis
210
Konferenzschrift
147
Aufsatzsammlung
132
Lehrbuch
115
Textbook
99
Dissertation u.a. Prüfungsschriften
98
Bibliografie enthalten
74
Bibliography included
74
Conference proceedings
51
Case study
50
Conference paper
50
Fallstudie
50
Konferenzbeitrag
50
Wörterbuch
46
Ratgeber
35
Reprint
32
Bibliographie
29
Guidebook
29
Collection of articles written by one author
28
Sammlung
28
Handbook
23
Handbuch
23
Enzyklopädie
22
Amtsdruckschrift
19
Bibliografie
19
Government document
19
Nachschlagewerk
19
Reference book
19
Glossar enthalten
17
more ...
less ...
Language
All
English
643
German
144
Russian
11
French
8
Swedish
5
Danish
3
Dutch
3
Finnish
2
Norwegian
2
Polish
2
Afrikaans
1
Turkish
1
Ukrainian
1
Chinese
1
more ...
less ...
Author
All
Kaiser, Harry M.
22
Anderson, Simon P.
11
Kind, Hans Jarle
11
Jullien, Bruno
9
Wilson, Christopher
9
Bergemann, Dirk
8
Moraga-González, José Luis
8
Schaffner, Sandra
8
Bonatti, Alessandro
7
Nilssen, Tore
7
Soloveichik, Rachel
7
Forker, Olan D.
6
Nakamura, Leonard Isamu
6
Nickel, Volker
6
Shelegia, Sandro
6
Sørgard, Lars
6
Alleman, James H.
5
Dubois, Pierre
5
Durante, Ruben
5
Galeotti, Andrea
5
Ivaldi, Marc
5
Knight, Brian G.
5
Pagano, Marco
5
Peitz, Martin
5
Saffer, Henry
5
Silk, Alvin J.
5
Thiel, Patrick
5
Affeldt, Pauline Luise
4
Argentesi, Elena
4
Brekke, Kurt R.
4
Dave, Dhaval
4
Della Vigna, Stefano
4
Eberhardt, Markus
4
Filistrucchi, Lapo
4
Fitzgerald, Doireann
4
Gabszewicz, Jean Jaskold
4
Galasso, Vincenzo
4
Greenwood, Jeremy
4
Griffith, Rachel
4
Haller, Stefanie
4
more ...
less ...
Institution
All
RWI - Leibniz-Institut für Wirtschaftsforschung
8
National Bureau of Economic Research
7
Zentralausschuss der Werbewirtschaft
5
Cornell University / Department of Agricultural Economics
3
Nordic Council of Ministers
3
Zentralverband der Deutschen Werbewirtschaft
3
Analitičeskij Centr Vi
2
Associacija Kommunikacionnych Agenstv Rossii
2
Axel Springer AG / Marketing Anzeigen
2
Boston College / Department of Economics
2
European Society for Opinion and Marketing Research
2
Fördergesellschaft Marketing an der Universität Augsburg
2
Gesellschaft für Konsum-, Markt- und Absatzforschung
2
Gesellschaft für Westfälische Wirtschaftsgeschichte
2
IP Deutschland GmbH <Köln>
2
Rossijskaja Akademija Reklamy
2
Sankt-Peterburgskij Gosudarstvennyj Universitet / Kafedra Marketinga
2
University of Western Sydney, Nepean / Department of Economics
2
Virginia Polytechnic Institute and State University / Department of Economics
2
Advertising Association
1
Augsburger Marketingtag <12, 1987, Augsburg>
1
BDW, Deutscher Kommunikationsverband
1
Berufsverband Deutscher Markt- und Sozialforscher
1
Betriebswirtschaftliche Beratungsstelle für den Einzelhandel <Köln>
1
Center for Economic Research <Tilburg>
1
Centre for International Economic Studies
1
Centre for International Research on Communication and Information Technologies
1
Columbia University / Department of Economics
1
Conference on America, Japan and EC '92, the Prospects for Marketing, Advertising and Research <1990, Venedig>
1
DentsūkōkokuKK
1
Deutscher Kommunikationsverband
1
Deutschland / Bundeswehr / Universität München / Lehrstuhl für Allgemeine Betriebswirtschaftslehre, insbes. Öffentliche Verwaltungen und Öffentliche Unternehmen
1
Deutschland / Umweltbundesamt
1
Ekonomiska Forskningsinstitutet
1
Ekonomiska forskningsinstitutet <Stockholm>
1
Erasmus Research Institute of Management
1
Ernst-Moritz-Arndt-Universität Greifswald
1
Europa-Institut <Saarbrücken>
1
European University Institute / Department of Law
1
Frankreich / Service des Statistiques Industrielles
1
more ...
less ...
Published in...
All
Working paper / National Bureau of Economic Research, Inc.
38
CESifo working papers
30
Discussion paper / Centre for Economic Policy Research
23
NICPRE / National Institute for Commodity Promotion Research and Evaluation
21
Discussion papers / CEPR
14
Working papers / TSE : WP
14
Working paper series
12
Discussion paper / Tinbergen Institute
11
Research bulletin / Department of Agricultural, Resource, and Managerial Economics, College of Agriculture and Life Sciences, Cornell University
9
Working paper
9
Cowles Foundation discussion paper
8
RWI Datenbeschreibung
8
[RWI Projektberichte]
8
NBER working paper series
7
Simon Business School working paper
7
CIE discussion papers
6
Discussion paper / Center for Economic Research, Tilburg University
6
Discussion paper / NHH, Department of Economics
6
Quaderni - working paper DSE / Alma Mater Studiorum - Università di Bologna, Department of Economics
6
Schriftenreihe Schwerpunkt Marketing / Arbeitspapier
6
Stanford University Graduate School of Business research paper
6
Working papers / Bureau of Economics, Federal Trade Commission
6
Working papers / Harvard Business School, Division of Research
6
AEM research bulletin
5
Department of Economics discussion paper series / University of Oxford
5
R.B.
5
Volkswirtschaftliche Diskussionsbeiträge
5
Working paper series / Charles University, Center for Economic Research and Graduate Education ; Academy of Sciences of the Czech Republic, Economics Institute, CERGE-EI
5
Working papers / Federal Reserve Bank of Philadelphia, Research Department
5
Arbeitspapier / Institut für Marketing, Universität Mannheim
4
Discussion papers / Centre for Industrial Economics, Institute of Economics, University of Copenhagen
4
ERIM report series research in management
4
NORD
4
Report / Marketing Science Institute
4
Research and the development of pedagogical materials : working papers
4
Rotman School of Management working paper / University of Toronto Rotman School of Management
4
Working papers / W / Helsinki School of Economics and Business Administration
4
Working papers in economics
4
Arbeitspapier / Institut für Marketing und Unternehmungsführung, Universität Bern
3
Arbeitspapier / Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
3
more ...
less ...
Source
All
ECONIS (ZBW)
811
OLC EcoSci
1
Showing
1
-
10
of
812
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Advertising works : papers from the IPA Advertising Effectiveness Awards
Henley-on-Thames : World Advertising Research Center
;
…
-
[1.]1980(1981) -
Persistent link: https://www.econbiz.de/10000499353
Saved in:
2
Publicité / Institut National de la Statistique et des Etudes Economiques : en ...
Institut national de la statistique et des études …
-
Paris
-
1986(1988); damit Ersch. eingest.
Persistent link: https://www.econbiz.de/10000504685
Saved in:
3
Öko-Schmäh oder Information? : Über den Mißbrauch gefühlsbetonter
Werbung
mit Umweltschutzargumenten
Furgler, Erika
-
1991
Persistent link: https://www.econbiz.de/10000508044
Saved in:
4
Sponsorship als Marketinginstrument
Specht, Andreas D. von
-
1985
Persistent link: https://www.econbiz.de/10000422162
Saved in:
5
Trends im Konsumentenverhalten : eine Analyse der Veränderung von Verbrauchersensibilität und Verbraucherverhalten
Scobel, Christoph-H.
-
1995
-
Als Ms. gedr.
Persistent link: https://www.econbiz.de/10000532733
Saved in:
6
Online-
Werbung
Zürich : Galledia Fachmedien AG
;
1994-[?]: Heerbrugg : …
;
…
-
22.1994,4 -
Persistent link: https://www.econbiz.de/10000535452
Saved in:
7
Dentsu Japan marketing/advertising yearbook
DentsūkōkokuKK
-
Tokyo : Dentsu
-
Nr. 18.1981 - 23.1983; Vol. 1.1983 - 3.1985; …
Persistent link: https://www.econbiz.de/10000487058
Saved in:
8
Möglichkeiten unbewusst wirkender Industriegüter-
Werbung
Schuster, Helmut
-
1989
Persistent link: https://www.econbiz.de/10000078688
Saved in:
9
We stood together : first-hand accounts of dramatic events in Canada's labour past
Montero, Gloria
-
1979
Persistent link: https://www.econbiz.de/10000346230
Saved in:
10
Werbung
in der VR China 1979 - 1989 : Entwicklung, Theorie, Probleme
Wacker, Gudrun
-
1991
Persistent link: https://www.econbiz.de/10000085203
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->