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How do the social media affect the success of charitable promotional campaigns? We use individual-level longitudinal data and experimental data from a social-media application that facilitates donations while broadcasting donors' activities to their contacts. We find that broadcasting is...
Persistent link: https://www.econbiz.de/10010355754
between social group size and fundraising outcomes: (i) a positive relationship between group size and the total number of …
Persistent link: https://www.econbiz.de/10010375278
Persistent link: https://www.econbiz.de/10010385011
-governmental organizations (NGOs). In particular, we analyze whether non-charitable expenditures for administration, management and fundraising … competition is associated with more efficient foreign aid activities of NGOs, rather than leading to "excessive" fundraising … charitable activities since they are less concerned with collecting private donations through fundraising efforts. …
Persistent link: https://www.econbiz.de/10010338985
Much fundraising is done by individuals within existing social groups. Exploiting a unique dataset, we demonstrate (i …
Persistent link: https://www.econbiz.de/10011489355
inform fundraising choices. …
Persistent link: https://www.econbiz.de/10010502690
Does online fundraising increase charitable giving? Using the Facebook advertising tool, we implemented a natural field … experiment across Germany, randomly assigning almost 8,000 postal codes to Save the Children fundraising videos or to a pure … measurement issues. We found that (i) video fundraising increased donation frequency and value to Save the Children during the …
Persistent link: https://www.econbiz.de/10012793072
There is now an extensive literature on "gift exchange" showing that when principals and agents can trade "gifts" (rewards that should not emerge in a competitive equilibrium), exchange becomes more efficient. However, it is not obvious how gift exchange should be organized if the principal's...
Persistent link: https://www.econbiz.de/10011647476
Persistent link: https://www.econbiz.de/10012053172
Does online fundraising increase charitable giving? We implemented a natural field experiment across Germany, randomly … assigning all of the country's 8,000 zip codes to Save the Children Facebook fundraising videos or a pure control and studied … fundraising increased donation frequency and value to Save the Children during the campaign and in the subsequent five weeks; (ii …
Persistent link: https://www.econbiz.de/10012179173