This study aims to identify factors shaping attitude toward counterfeit products and their relative influence on … attitude formation. This involves 200 potential and actual consumers of counterfeit products in an explanatory research …. Antecedents of attitude toward counterfeit purchases extracted from literature review are PriceQuality Inference, Subjective Norms …

also whether yielding or opposing a nudge affects attitudes, and whether nudging intentions (pledges) translate into … behaviour (donations). The results show that while making pledges the default increased pledges, it did not increase donations …