Showing 1 - 10 of 861
Researchers and brand managers have limited understanding of the effects of firm-created and user-generated social media communication on brand equity, brand attitude, and purchase intention. Thus, we investigated 504 Facebook users using a standardized online survey across Poland. To test the...
Persistent link: https://www.econbiz.de/10011802059
Persistent link: https://www.econbiz.de/10011927924
Given that consumers value quality, and such advertising content informs consumers' beliefs about quality, it is not … surprising that high quality brands emphasize quality in their advertising content. What is less obvious is whether firms with … lower quality brands should also follow suit and emphasize quality in their advertising to signal a higher quality. We …
Persistent link: https://www.econbiz.de/10011756815
, quality, and suppliers — and for making decisions based on those assessments. We examine how inspector schedules could … introduce bias that erodes inspection quality by altering inspector stringency. Our analysis of thousands of food safety … only food safety but also process quality, environmental practices, occupational safety, working conditions, and …
Persistent link: https://www.econbiz.de/10011901483
Collaborating with Yelp and the City of San Francisco, we revisit a canonical example of quality disclosure by …
Persistent link: https://www.econbiz.de/10011931349
Das Ombudsmannverfahren des Bundesverbandes deutscher Banken feiert am 1. Juli 2002 sein zehnjähriges Jubiläum. Das Jubiläum liefert eine willkommene Gelegenheit zur kritischen Bestandsaufnahme. Zudem soll der tiefergehenden Frage nachgegangen werden, ob sich die mit der Einführung des...
Persistent link: https://www.econbiz.de/10010512691
Aging is a global phenomenon for many countries and Korea is not an exception. After becoming an aging society in 2000, Korea turned an aged country in 2017 by having 14.3% of its population with older than 65 years old. It is expected to become a super-aged society by 2025 (Statistics Korea...
Persistent link: https://www.econbiz.de/10012181419
We solve for an S-shaped schedule for market size for a new product that undergoes gradual widespread adoption. We hypothesize that the speed of market expansion is positively related to the current profit per unit being produced. In a mature market the unit profit is relatively low.
Persistent link: https://www.econbiz.de/10009382078
Persistent link: https://www.econbiz.de/10009765840