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Organizational neuroscience (ON) is a rapidly emerging sub-field. Criticisms of its reductionism are common. Yet it is …
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of the consumer journey. Multimodal consumer neuroscience tools (i.e., eye-tracker, EEG, and EDA) are employed to collect … thesis also promotes the integration of consumer neuroscience tools with the compulsive buying research practice, aims to …
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Novel neurotechnology offers significant potential for the promotion of health and economic growth. Spearheaded by large national and international flagship initiatives in brain science and fuelled by a clear medical need, research both in the public and private sector has made considerable...
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In his paper Emotion and reasoning in human decision-making (Economics Discussion Papers, No 2019-8) Edmund Rolls points out that multiple and independent types of reinforcement exist in the human brain, and that they cannot be reduced to a common currency. The present commentary introduces...
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