The evaluation of transport projects has become increasingly complex. Different aspects have to be taken into account and the consequences of the problems are usually far reaching and the different policy alternatives are numerous and difficult to predict. Several pressure or action groups have...

AHP, Analytic Hierarchy Process, Markencontrolling, strategisches Markencontrolling, brand controlling, strategic brand controlling, Markenführung, brand management, identitätsbasierte Markenführung, decision support, conjoint measurement, questfox. - Die vorliegende Arbeit ist aufgrund der...

To improve a firm's supply chain performance, it is essential to have a vendor evaluation process to be able to showcase an organization's success in the present aggressive market. Hence, the process of evaluating the vendor is a crucial task of the purchasing executives in supply chain...

Der vorliegende Arbeitsbericht soll den aktuellen Stand der Forschung zum Thema Fairness bei der Performancebewertung in Supply Chains abbilden. Im Mittelpunkt stehen die Fragen, wodurch eine faire Performancebewertung in Supply Chains gekennzeichnet ist und warum die Fairness in diesem...