Until now, car ownership has been a symbol of wealth and personal freedom. The high value of the car in society has been enforced by the powerful automotive industry with their well-funded marketing budgets. Currently, there are one billion cars worldwide, possibly increasing to 2,8 billion by...

The sharing economy, facilitated by technology and social media, has grown rapidly across the world. The sharing economy is still in a fledgling phase, so relatively little research has been carried out on it. By classifying the existing and potential users, the purpose of the study is to...

Die vorliegende Untersuchung richtet sich an die fachinteressierte Öffentlichkeit in den alten und besonders auch in den neuen Bundesländern. Die Studie basiert auf Daten und Informationen, die im Kreise von Verbrauchern, im Handel und bei Konsumgüterherstellern aus den neuen Bundesländern...