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Delegating pricing power to customers : pay what you want or name your own price?
Krämer, Marius-Florentin; Schmidt, Klaus M.; Spann, Martin - 2015
Pay What You Want (PWYW) and Name Your Own Price (NYOP) are customerdriven pricing mechanisms that give customers (some) pricing power. Both have been used in service industries with high fixed capacity costs in order to appeal to additional customers by reducing prices without setting a...
Persistent link: https://www.econbiz.de/10010530590
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Delegating pricing power to customers : pay what you want or name your own price?
Krämer, Marius-Florentin; Schmidt, Klaus M.; Spann, Martin - 2017
Pay What You Want (PWYW) and Name Your Own Price (NYOP) are customer driven pricing mechanisms that give customers (some) pricing power. Both have been used in service industries with high fixed costs to price discriminate without setting a reference price. Their participatory and innovative...
Persistent link: https://www.econbiz.de/10011591510
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Functional food marketing : the Hungarian market case
Nagy, Szabolcs - 2010
relevant marketing approaches, and the main consumer segments have been identified. This paper contains empirical research … findings on functional food consumption in Hungary. As a marketing manager or academic, you shall find valuable pieces of …
Persistent link: https://www.econbiz.de/10011282130
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Are female skins sold for a lower price? : evidence from the Fortnite game
Stadtmann, Georg; Tosun, Aynur Dilan; Pierdzioch, Christian - 2020
Much significant research has been done to shed light on discrimination of females in, for example, labor markets. Less is known, in contrast, about the amount of discrimination in the virtual world of online gaming. In an early study, Castronova (2004) finds that female avatars receive about...
Persistent link: https://www.econbiz.de/10012268905
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How to win Schumpeterian competition : technological transfers in the German plastics industry from the 1930s to the 1970s
Streb, Jochen - 1999
Introducing the concept of innovation capital we will analyse conditions under which a national industry is able to succeed in international Schumpeterian competition. Then we will discuss the significance of this concept for the economic development of the German plastics industry from the...
Persistent link: https://www.econbiz.de/10011607383
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The effects of environmental regulation on technology diffusion : the case of chlorine manufacturing
Snyder, Lori Diane; Miller, Nolan; Stavins, Robert N. - 2003
We use a hazard model to estimate the effect of environmental regulation on the diffusion of membrane cell production technology in the chlorine manufacturing industry. We estimate the effect of regulation on both the adoption of the membrane technology at existing plants and on the exit of...
Persistent link: https://www.econbiz.de/10011591691
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Firm-level productivity spillovers in China's chemical industry : a spatial Hausman-Taylor approach
Baltagi, Badi H.; Egger, Peter; Kesina, Michaela - 2014
This paper assesses the role of intra-sectoral spillovers in total factor productivity across Chinese producers in the chemical industry. We use a rich panel data-set of 12,552 firms observed over the period 2004 - 2006 and model output by the firm as a function of skilled and unskilled labor,...
Persistent link: https://www.econbiz.de/10010461261
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Patent toxicity
Biggi, Gianluca; Giuliani, Elisa; Martinelli, Arianna - 2020
A toxic-free world is one of the goals of the European Green Deal and a key objective of the World Health Organization Inter-Organization Programme for the Sound Management of Chemicals. However, although use of some toxic chemicals is being banned, others continue to be developed. We consider...
Persistent link: https://www.econbiz.de/10012319175
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The effect of marketing spending on sales in the premium car segment : new evidence from Germany
Crespo Cuaresma, Jesús; Stoeckl, Matthias - 2012
This paper assesses empirically the relationship between marketing expenditures and sales in the premium car segment in … marketing expenditures at a monthly basis for the years 1998 to 2007. The richness of our data in the time dimension allows for …. We find a robust positive marketing-sales relationship, even after common characteristics of the product life cycle have …
Persistent link: https://www.econbiz.de/10009731063
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Intangible Marketing Capital
Bronnenberg, Bart J.; Dubé, Jean-Pierre H.; Syverson, Chad - National Bureau of Economic Research - 2022
We present several empirical facts about trends in marketing investment in the US. We also present estimates of the … private benefits to firms from their advertising and the established academic wisdom for the striking magnitude of marketing …
Persistent link: https://www.econbiz.de/10013334364