To evaluate how occurring critical incidents change customer perceptions of brand personality, this study measures the … impact on the basis of an online experiment. For this purpose, 1,132 usable responses are gathered considering the smartphone … brands of Apple and Nokia as well as different critical incidents (corruption vs. product failure). Brand personality …

To explore how occurring critical incidents affect customer-brand relations, this study measures the impact on the … basis of an online experiment. For this purpose, 1,122 usable responses are gathered considering the smartphone brands of … concept of customer-based brand equity. More precisely, a structure equation model is specified and differences in latent …

"applications-pairs" to analyze both sides of this market: First, we analyze the price that application suppliers charge for more … provide the first empirical evidence on the main assumptions of recent early models on suppliers' and consumers' strategies in … this market. Our results show that (1) consumers take it into account when applications request rights to collect private …

This paper provides a hedonic price analysis of mobile telephones for the German market. We have assembled data on 302 … the price of a mobile handset, the number of ringtones and the talk time battery life relative to the handset’s weight … have become cheaper over time, and handsets with additional features, such as MMS, MP3 or Bluetooth, command a higher price …

methodology was used to collect the data and a total of 238 mobile phone users were interviewed for their telecom brand … were extracted, Brand Association, Brand Premium, Brand Communication and Brand Loyalty. Cross tabs show wider differences … there are many studies on brand preferences; research on telecom brand antecedents is very limited. This research adds …

they engage in games simultaneously with their friends. These two preferences are not mutually exclusive - some consumers …

costs, and thereby decreased spatial price dispersion and improved market efficiency. Estimations are based on data of … transport costs of maize grain and maize market prices. The mobile phone rollout explains a 10%-13% reduction in maize price …