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~type_genre:"Graue Literatur"
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Understanding the role of marketing communications in direct marketing
Naik, Prasad A.
(
contributor
);
Piersma, Nanda
(
contributor
)
-
2002
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[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001678741
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Heterogeneous response functions in advertising
Naik, Prasad A.
;
Peters, Kay
;
Raman, Kalyan
-
2008
Persistent link: https://www.econbiz.de/10009010429
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3
Markov-switching model selection using Kulklback-Leibler divergence
Smith, Aaron D.
(
contributor
);
Naik, Prasad A.
(
contributor
)
-
2005
Persistent link: https://www.econbiz.de/10003729998
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