This paper explores heterogeneity in preferences for renewable home heating, more specifically heat pump systems, using a novel combination of psychological construct statements, based on the theory of planned behavior, and a discrete choice experiment. We employ a latent class analysis of a...

Over the past decade, changing consumer preferences for variety, convenience, safer, and healthier attributes have been shaping meat demand patterns in sub-Saharan Africa (SSA), especially in Ghana. Some of these changes have led to the increasing consumption of poultry meat. This trend has...

I study the welfare and price implications of consumer privacy. A consumer discloses information to a multi-product seller, which learns about the consumer's preferences, sets prices, and makes product recommendations. While the consumer benefits from accurate product recommendations, the seller...

Do consumers value data privacy? How much? In a survey of 2,416 Americans, we find that the median consumer is willing to pay just $5 per month to maintain data privacy (along specified dimensions), but would demand $80 to allow access to personal data. This is a “superendowment effect,”...

In this research, we performed AHP analysis on what sentiments or emotions have the capacity to affect the WTP and WTA required by consumers, with respect to personal information leaks during internet use. The analysis results revealed differences in consumer sentiment and emotion during the...