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Information or persuasion in the mortgage market : the role of brand names
Carella, Agnese; Michelangeli, Valentina - 2021
Persistent link: https://www.econbiz.de/10012584413
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Contested brands : how antagonistic market actors disrupt brand meanings
Dietrich, Daniel - 2020
Persistent link: https://www.econbiz.de/10013440275
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Effect of sales on brand loyalty
Huang, Rui (contributor); Perloff, Jeffrey M. (contributor);  … - 2006
Persistent link: https://www.econbiz.de/10003718953
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Making brand management accountable : the influence of brand relevance, globalness and architecture on brand efficiency
Bauer, Hans H.; Donnevert, Tobias; Hammerschmidt, Maik - 2008
Persistent link: https://www.econbiz.de/10003729241
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On the signaling and feedback effects of umbrella branding
Thal, Jeanine (contributor) - 2007
Persistent link: https://www.econbiz.de/10003731197
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The reciprocal relationship between private label use and store loyalty
Ailawadi, Kusum L. (contributor); Pauwels, Koen (contributor) - 2007 - Rev.
Persistent link: https://www.econbiz.de/10003753974
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So you want to buy a brand?
Swaminathan, Vanitha; Dawar, Niraj; Hulland, John - 2007
Persistent link: https://www.econbiz.de/10003647480
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Dedicated followers of fashion : an economic geographic analysis of the Swedish fashion industry
Hauge, Atle - 2007
Persistent link: https://www.econbiz.de/10003650038
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Brand-extended self-construal
Spott, David E.; Szellar, Sandor; Spangenberg, Eric R. - 2006
Persistent link: https://www.econbiz.de/10003341423
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Co-branding in advertising : the issue of product and brand fit
Geuens, Maggie (contributor); Pecheux, Claude (contributor) - 2006
Persistent link: https://www.econbiz.de/10003332108