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~type_genre:"Graue Literatur"
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Towards a marketing renaissanc...
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Marketing theory
5
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Services marketing
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1987
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Communication
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Graue Literatur
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Grönroos, Christian
13
Finne, Åke
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Gummerus, Johanna
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Kauppinen-Räisänen, Hannele
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Leppänen, Hanna
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Ojasalo, Katri
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Svenska Handelshögskolan <Helsinki>
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ECONIS (ZBW)
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From marketing mix to relationship marketing : toward a paradigm shift in marketing
Grönroos, Christian
-
1993
Persistent link: https://www.econbiz.de/10000873956
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2
Service marketing theory : back to basics
Grönroos, Christian
-
1998
Persistent link: https://www.econbiz.de/10000987032
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3
Service-oriented strategies in industrial marketing
Grönroos, Christian
-
1985
Persistent link: https://www.econbiz.de/10013400566
Saved in:
4
Defining marketing: a market-oriented approach
Grönroos, Christian
-
1987
Persistent link: https://www.econbiz.de/10013400714
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5
Developing the service offering - a source of competitive advantage
Grönroos, Christian
-
1987
Persistent link: https://www.econbiz.de/10013400715
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6
The hybrid consumer : exploring the drivers of a new consumer behaviour type
Leppänen, Hanna
;
Grönroos, Christian
-
2009
Persistent link: https://www.econbiz.de/10003892915
Saved in:
7
Marketing and the logic of service : valua facilitation, value creation and co-creation, and their marketing implications
Grönroos, Christian
;
Ravald, Annika
-
2009
Persistent link: https://www.econbiz.de/10003872346
Saved in:
8
Interpretation of services marketing concepts
Kauppinen-Räisänen, Hannele
(
contributor
); …
-
2007
Persistent link: https://www.econbiz.de/10003538913
Saved in:
9
Towards a dynamic communication model : a useful tool in relationship communication
Finne, Åke
(
contributor
);
Grönroos, Christian
(
contributor
)
-
2006
Persistent link: https://www.econbiz.de/10003301182
Saved in:
10
Service productivity : toward a conceptualisation of the transformation of inputs into customer value in services
Grönroos, Christian
(
contributor
); …
-
2000
-
[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001536013
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