-edge research in social psychology, neuroscience, and behavioral economics, The Science of Selling shows you how to align the way … them - Guide buyers through the necessary mental steps to make purchasing decisions Packed with advice and anecdotes, The … Science of Selling is an essential resource for anyone looking to succeed in today's cutthroat selling environment, advance …

Introduction: the hardest part of selling solutions -- The dark side of customer consensus -- The mobilizer -- The art …

Traditional sales versus lean selling -- What is value; lean selling principles -- The lean selling "funnel" process … explained -- Combining the art of selling with the science of lean -- Client capability study and identifying the 8 deadly forms … lean selling balanced scorecard -- How to build a time to value proposition -- Bringing it all together with the lean …

"Use data, technology, and inbound selling to build a remarkable team and accelerate salesThe Sales Acceleration … reveals his formulas for success. Readers will learn how to apply data, technology, and inbound selling to every aspect of … Demand Generation Formula Leverage technology to enable better buying for customers and faster selling for salespeople …