The authors reveal how to execute an innovation initiative. Regardless of the type of initiative, the crux of the challenge is that business organizations are not designed for innovation; they are designed for ongoing operations. And there are deep and fundamental conflicts between the two

Dieser Titel ist nicht das 1. Buch zu Kreativitätstechniken und Design Thinking, vgl. J. Erbeldinger (ID-B 25/13), Jens-Uwe Meyer (ID-B 35/13), V. Sartorius (BA 3/10). Was macht es trotzdem besonders? In einem Werkzeugkasten werden 30 Methoden vorgestellt, mit deren Hilfe Führungskräfte,...