Der eingeführte Titel (zuletzt BA 10/07) hat in seiner Neuauflage den Schwerpunkt Internet und Social Media. Was hat sich für den Dienstleister dadurch geändert, wo liegen neue Chancen? Diese Fragen werden beantwortet. Bewährtes wurde beibehalten und so bleibt es bei einem Leitfaden für die...

"A primer for marketing professionals and students, the second edition of Malcolm McDonald on Marketing Planning provides a clear guide to marketing planning. Focussing on the practical application of marketing planning this book will guide readers through the production of a marketing plan that...

"A good marketing plan is at the core of every successful business, but it is often difficult to know how create a plan that is workable and will deliver the required results. This fully revised and updated fifth edition of How to Write a Marketing Plan simplifies the task of developing a...

Now fully updated, the Fourth Edition of Luther's classic text will help businesses navigate the perilous new landscape of Web 2.0 business strategies, and guide them to develop a working marketing plan