-customers in the form of discounts, deals, and incentives erode the integrity of the brand and what it originally stood for …

Produktentwicklung, Konsumentenverhalten …

"A revised new edition of the bestselling toolkit for creating, building, and maintaining a strong brand. From research … and analysis through brand strategy, design development through application design, and identity standards through launch … and governance, Designing Brand Identity, Fourth Edition offers brand managers, marketers, and designers a proven …