About the author -- Introduction -- Artist -- David Bowie -- Freddie Mercury -- Hans Christian Andersen -- J.K. Rowling -- John Lennon and Paul McCartney -- Madonna -- Miles Davis -- Pablo Picasso -- Roy Lichtenstein -- Salvador Dali -- Woody Allen -- Business leader -- Akio Morita -- Anne...

"A good marketing plan is at the core of every successful business, but it is often difficult to know how create a plan that is workable and will deliver the required results. This fully revised and updated fifth edition of How to Write a Marketing Plan simplifies the task of developing a...