Showing 1 - 10 of 178
Persistent link: https://www.econbiz.de/10009152738
An in-depth analysis of the influence of fans, which the author terms "society's alpha customers," on modern life and culture, offers insight into the psychology and history of fandom while exploring how new digital tools are enabling convergences between brand owners and their consumers
Persistent link: https://www.econbiz.de/10011672294
Persistent link: https://www.econbiz.de/10009578977
Persistent link: https://www.econbiz.de/10011291008
Persistent link: https://www.econbiz.de/10014012261
Persistent link: https://www.econbiz.de/10013547294
Persistent link: https://www.econbiz.de/10003714872
Persistent link: https://www.econbiz.de/10003718841
Persistent link: https://www.econbiz.de/10003757683
"The popularity of blogs, wikis, and social networking demands a strong understanding of the hot Web 2.0 applications that are relevant today and this book provides the underlying concepts and business applications of these new tools Includes engaging and challenging projects so readers can...
Persistent link: https://www.econbiz.de/10003789248