"Reframing Leadership translates Bolman & Deal's influential four-frame model of leadership and organizations developed in their bestselling Jossey-Bass Book, Reframing Organizations: Artistry, Choice and Leadership, (over 300,000 copies sold in 4 editions, $7M in net revenue) into a...

Introduction -- Sponsorship management principles -- Legal approach to sporting events -- Strategic and operational sponsorship implementation -- Contracts associated with events -- Case study : Perrier Fluo beach volley experience -- Conclusion

Stock and bond returns since 1802 -- Risk, return, and portfolio allocation : why stocks are less risky than bonds in the long-run -- Stock indexes: proxies for the market -- The S&P 500 index: a half-century of U.S. corporate history -- The impact of taxes on stock and bond returns : stocks...

"One of the ten best investment books of all time." --The Washington PostThe stock-investing classic--updated to help you win consistently in the chaotic, post-meltdown global economyNow in its fifth edition, Stocks for the Long Run includes Jeremy Siegel's highly anticipated analysis of the...