Foreword / Charles E. Allen -- Preface -- About the authors -- Introduction -- How do i get started? -- Who are your clients? -- What are the key questions? -- What is the broader context for the analysis? -- How should I conceptualize my product? -- What is my analytic approach? -- Can...

"If you think more strategically than your competitors, your company will win the competitive battle in the mid or long term. This book explains simply and clearly the elements, concepts, analyses and interrelationships that make up this strategic thinking, and shows how to employ it in your...