Tournaments 101 : a primer for innovators -- In-house sources : generating opportunities internally -- Outside sources: sensing opportunities externally -- Elimination round : screening opportunities -- Strategic fit : pulling opportunities from strategy -- Short-term profitability : analyzing...

"A strategic blueprint for successful new product development and implementation. Brand New provides a clear road map to creating successful new products using a revolutionary innovation process. Author Mike Maddock has used his firm's innovation process to create and launch what is now CBS...

"Advertising leader John Winsor discusses how companies can use 'co-creation' tools to create new products, services, and marketing strategies in collaboration with their customers"--Provided by publisher