Fundamentals -- A short history of analytics -- Open source analytics -- The Hadoop ecosystem -- In-memory analytics -- Streaming analytics -- Analytics in the cloud -- Machine learning -- Self-service analytics -- Handbook for managers

Foreword / Charles E. Allen -- Preface -- About the authors -- Introduction -- How do i get started? -- Who are your clients? -- What are the key questions? -- What is the broader context for the analysis? -- How should I conceptualize my product? -- What is my analytic approach? -- Can...

Why monetize information -- Top ways to monetize information -- Methods for monetizing information -- Analytics: the engine of information monetization -- Information management maturity and principles -- Information supply chains and ecosystems -- Leveraging asset management standards and...

Why everyone needs analytical skills -- Framing the problem -- Solving the problem -- Communicating and acting on results -- Quantitative analysis and creativity -- Developing quantitative analysis capabilities -- Working with quants

"Expert guidance on information management for optimum customer intelligence processes Providing essential guidance for information management, this book helps you understand the basics of information management, how to design and launch customer intelligence campaigns, and optimize existing...