The best marketing doesn't feel like marketing. It feels like a story. Filled with even more branding tools and examples of how to use them, StoryBranding 2.0 will show you how to make your brand stand for something meaningful and gain strong customer affinity

"From three leadership experts with military backgrounds, a blueprint for discovering leaders within the corporate ranks Pinpointing leaders is not an easy task. Every manager knows that within their organization, there are certain key employees who are "sparks"--those rare individuals who have...

Introduction -- The new loyalty paradigm -- The evolution of loyalty: from company to self to both -- Personal and talent brands at work -- Creating a culture of return creates a culture to stay for -- When Millennials thrive, so do Gen Xers and Boomers -- Being a good place to be from --...