From the Publisher: The best minds at Business Week explore ways your company can survive-and thrive-amid the business growth and innovation of China and India. The economic rise of China and India has changed the way the world does business-and today's companies need to step up their game. This...

Introduction -- Part A. Consumers and competitors : your strategic foundations -- Key one : end-user benefits for growing niche markets -- Key two : Pricing that pleases two masters -- Key three : infotech-strengthened channels and supply chains -- Key four : a targeted and frugal sales and...