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Der Strategieprozess : Praxishandbuch zur Umsetzung im Unternehmen ; [Initiierung, Marktanalyse, Ressourcenanalyse, Entwicklung einer Vision, Umsetzung, Leistungskontrolle]
Venzin, Markus
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Rasner, Carsten
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Mahnke, Volker
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2003
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