What does it mean to have a "good" or "bad" reputation? How does it create or destroy value, or shape chances to pursue … and practitioners seeking to understand the creation, management, and role of reputation in corporate life. This Handbook …, developed with support from the Oxford UNiversity Centre for Corporate Reputation, intends to bring definitional clarity to …

This handbook offers a diverse set of scholarly perspectives on the nature of corporate reputation: what it is, where …