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ECONIS (ZBW)
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Handbook of media economics ; Volume 1B
Anderson, Simon P.
(
ed.
);
Waldfogel, Joel
(
ed.
); …
-
2016
Persistent link: https://www.econbiz.de/10011419940
Saved in:
2
Internationales Handbuch Medien
Hans-Bredow-Institut
-
Baden-Baden : Nomos Verl.-Ges.
-
Aufl. 26.2002/03(2002) - 27.2004/05(2004); 28.2009; …
Persistent link: https://www.econbiz.de/10001687860
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3
Erfolgreiche Führung von Medienmarken : Strategien für Positionierung, Markentransfers und Branding
Baumgarth, Carsten
(
ed.
)
-
2004
-
1. Aufl.
Persistent link: https://www.econbiz.de/10002007647
Saved in:
4
Ausgewählte Handlungsfelder
Korff, Wilhelm
(
contributor
)
-
1999
Persistent link: https://www.econbiz.de/10001407958
Saved in:
5
The handbook of political economy of communications
Wasko, Janet
(
ed.
)
-
2011
-
1. publ.
communications and media studies and is now established as a core element in university programmes around the
world
. The Handbook of …
Persistent link: https://www.econbiz.de/10009125806
Saved in:
6
Management and economics of communication
Rimscha, M. Bjørn von
(
ed.
);
Kienzler, Stephanie
(
ed.
)
-
2020
Persistent link: https://www.econbiz.de/10011791795
Saved in:
7
Handbook of communication and development
Melkote, Srinivas R.
(
ed.
);
Singhal, Arvind
(
ed.
)
-
2021
Persistent link: https://www.econbiz.de/10013472428
Saved in:
8
Stamm : Leitfaden durch Presse und Werbung ; Verzeichnis und Beschreibung periodischer Publikationen, Rundfunkanstalten und Werbemöglichkeiten in Deutschland
Essen : Stamm
-
Ausg. 25.1972-76. Ausgabe (2023) ; damit Erscheinen …
Persistent link: https://www.econbiz.de/10000352678
Saved in:
9
The media handbook : a complete guide to advertising media selection, planning, research, and buying
Katz, Helen E.
-
2010
-
4. ed.
Persistent link: https://www.econbiz.de/10003892475
Saved in:
10
Handbuch Medienmanagement : Geschäftsmodelle im TV, Hörfunk, Print und Internet
Werner, Christian
(
ed.
);
Schikora, Claudius
(
contributor
)
-
2007
Persistent link: https://www.econbiz.de/10003473925
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